Insights
Understanding what matters
Our insights provide both critical context and actionable direction
Pricing is one of the most powerful tools in a founder’s kit, yet the most overlooked one. A pricing strategy isn’t just about covering costs, it goes beyond- shapes customer perceptions and builds brand positioning.
With the startup boom in India, it becomes evident for every entrepreneur to not only master their product but to master their finances as well. However, most startups fail in India due to a lack of understanding of their business finances. This is where Unit Economics comes into the picture.
Many entrepreneurs focus entirely on driving sales and delivering exceptional services, ensuring customer satisfaction at all costs. Yet, despite impressive revenue figures in their financial statements, their bank accounts often remain dry. This happens due to one of the most overlooked aspects of business finance: Working Capital
An Annual Operating Plan, or AOP, to a business, is what a moss stick is to a money plant. Without a stick, the plant grows in every direction, but not upwards. AOP is a detailed layout that helps a business chart its roadmap for the coming year, detailing the action plan, resources and milestones necessary to execute the company’s vision. While founders have clarity of goals in their mind, an
In the financial planning of any organisation, budgeting and forecasting are often misunderstood as interchangeable concepts. However, recognizing their unique characteristics is crucial for effective financial planning. Budgeting provides a structured, fixed financial blueprint that guides the utilisation of organizational resources, revenue expectations and cashflow outcomes, while forecasting offers a dynamic, predictive view of potential financial outcomes.